Case Study: How SEO Boosted Our Client’s Home Improvement Business by 50%
At Praesto Marketing, we specialize in Facebook ads, SEO, and email marketing for home automation and improvement businesses. In this SEO case study, we’ll show you how our tailored SEO strategies led to a 50% growth in business for one of our home improvement clients.
Background and Challenges
Our client, a reputable home improvement company, was struggling to attract organic traffic to their website. Despite offering high-quality services, their online presence was minimal, and they weren’t ranking for key search terms. This SEO case study illustrates how we tackled these challenges head-on.
Comprehensive SEO Audit
We started with a thorough SEO audit to identify the areas needing improvement. Here’s what we found:
- Low keyword rankings
- Poor on-page SEO optimization
- Weak backlink profile
- Slow site loading speed
This audit was crucial for creating a roadmap to address these issues systematically.
Keyword Research and Optimization
To boost our client’s rankings, we conducted extensive keyword research. We identified high-volume, low-competition keywords relevant to the home improvement sector, focusing particularly on “home improvement SEO” and “business growth.”
- Incorporated target keywords into meta titles and descriptions
- Optimized existing content by integrating long-tail keywords
- Created high-quality blog posts around the identified keywords
On-Page SEO Improvements
We made several on-page SEO improvements to enhance user experience and search engine visibility:
- Optimized header tags and included focus keywords
- Improved internal linking structure to boost page authority
- Enhanced image alt tags with the focus keyword: “home improvement SEO”
These optimizations helped search engines understand the relevance of our client’s content, leading to better rankings.
Building a Strong Backlink Profile
We focused on increasing our client’s authority by building a robust backlink profile:
- Reached out to industry-specific websites for quality backlinks
- Created shareable content to attract natural backlinks
- Utilized guest posting and collaboration opportunities
High-authority backlinks bolstered our client’s domain authority, significantly impacting their search engine ranking.
Improving Site Speed and Mobile Optimization
We ensured that our client’s website was fast and mobile-friendly, knowing that site speed and mobile optimization are crucial ranking factors:
- Compressed images and other media to improve load times
- Implemented AMP (Accelerated Mobile Pages) to enhance mobile user experience
These changes led to a smoother user experience, reducing bounce rates and increasing time spent on the site.
Monitoring and Adjustments
SEO is not a one-time process; it requires continuous monitoring and adjustments. We provided monthly performance reports to our client, making data-driven decisions to tweak our strategies:
- Tracked keyword rankings and organic traffic
- Analyzed user behavior data
- Adjusted content and strategies based on performance metrics
Results and Business Growth
Within six months, our client’s home improvement business saw a remarkable 50% increase in organic traffic, resulting in significant business growth. They achieved higher rankings for competitive keywords like “home improvement SEO” and “business growth.”
Our strategic SEO efforts not only boosted their web presence but also enhanced their overall brand reputation.
Conclusion
This SEO case study exemplifies how tailored SEO strategies can drive substantial business growth. At Praesto Marketing, we are committed to delivering outstanding results for our clients in the home automation and improvement industries.
Ready to supercharge your business growth? Contact us today!
For further reading, check out our blog on home automation marketing strategies.
For more information on the significance of SEO, visit this resource by Moz: Beginner’s Guide to SEO.
