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Modern digital background featuring the title 'Do SEO Directories Still Matter in 2025?' with a gradient from deep blue to teal, accompanied by minimalist icons of a checklist, map pin, smart thermostat, and directory form connected by abstract network lines.
  • 28 April 2025

SEO Directories for Home Automation & AV: Still Relevant in 2025?

In the fast-paced world of SEO, tactics rise and fall. Search engine algorithms evolve, user behavior shifts, and what worked yesterday might

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Header image for blog post on email marketing, featuring a glowing email icon at the center of a digital interface with data streams, user stats, and smart home tech visuals. Includes Praesto Marketing logo and tagline 'Grow Smarter.'
  • 15 April 2025

Driving Growth Through Expertise: A Data-Driven Analysis of the Modern Email Marketing Specialist’s Role and ROI

Introduction: The Unwavering Power and Untapped Potential of Email In the ever-shifting landscape of digital communication, one channel consistently demonstrates remarkable resilience

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Futuristic infographic-style illustration featuring a central Make.com logo on a digital dashboard, with interconnected icons representing SEO analytics, social media, AI automation, and marketing tools. Surrounding the dashboard are smart home devices like a thermostat, camera, and lightbulb. The background features a sleek blue and orange gradient. Bold white text at the top reads: ‘Automate Marketing in 2025’.
  • 12 April 2025

Stop Drowning in Tasks: Automate Your Marketing with Make.com in 2025

Modern marketing is relentless. SEO, content creation, social media, analytics—it’s a lot, especially when you’re proving ROI with limited resources. For smart

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Inforgraphic showcasing multiples steps you can take to optimize for Multiple Location SEO
  • 28 February 2025

How to Optimize Your Website for Multiple Location SEO and Dominate Local Search

When potential customers search for your business, they’re likely looking for services in their local area. If your business operates across multiple

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Tips for how can businesses use SEO journals to improve their SEO
  • 27 February 2025

How SEO Journals Can Help You Track, Analyze, and Optimize Your Website’s Performance

The answer is SEO journals. These resources are invaluable for tracking, analyzing, and optimizing your website’s performance. Whether you’re looking to enhance

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We have 3 tips on how to automatically generate content for social media.
  • 26 February 2025

How to Automatically Generate High-Quality Content for Your Blog & Social Media

Producing consistent, high-quality content is essential for businesses in the home automation, smart home, AV installation, and home security sectors. But let’s

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This image shows how in interesting infographic on how to write an interactive post
  • 25 February 2025

Interactive Post Examples & Tips: How to Make Your Content More Engaging

Hey there, smart home marketers! If you’re in the home automation, AV installation, or home security game, you’ve probably noticed how tough

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Infographic showing why copywriting in advertising is important.
  • 24 February 2025

Copywriting in Advertising: How to Sell More Smart Home Solutions with Persuasive Messaging

Effective copywriting in advertising is at the heart of every successful advertising campaign. For smart home businesses, home automation companies, AV installers,

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In this image we showcase some tips on how you can create Dofollow Backlinks
  • 20 February 2025

Dofollow Backlinks: The Secret to Higher Google Rankings

In today’s digital landscape, simply having a website isn’t enough. For businesses operating in the highly competitive fields of home automation, AV

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