Table of Contents
- Introduction: Why your offer matters more than your marketing
- What makes a good offer? The 4 elements of the 100M Offer Framework
- How to apply the 100M Offer Framework to your home automation business
- Conclusion: Take action and get help from Praesto Marketing
Introduction: Why your offer matters more than your marketing
If you’re a home automation business owner, you probably know how competitive and crowded the market is. You have to deal with big players like Google, Amazon, and Apple, as well as hundreds of smaller companies that offer similar products and services.
You might think that the only way to stand out and grow your business is to invest in marketing. You might think that you need to run ads, create content, build a website, and do all the things that marketers tell you to do.
But here’s the truth: marketing is not enough.
Marketing is only a tool to amplify your message and reach more people. But if your message is weak, unclear, or unappealing, no amount of marketing will help you.
In fact, marketing can hurt you if you have a bad offer.
A bad offer is one that doesn’t solve a real problem, doesn’t provide enough value, doesn’t differentiate you from the competition, or doesn’t compel people to take action.
A bad offer will make people ignore you, forget you, or worse, resent you for wasting their time and money.
Running ads for a bad offer is like throwing money into a black hole.
That’s why, before we talk about marketing, we need to talk about your offer.
Your offer is the most important part of your business. It’s what you sell, how you sell it, and why people should buy it.
Your offer is what determines whether people will pay attention to you, trust you, and buy from you.
Your offer is what makes or breaks your business.
So how do you create a good offer?
What makes a good offer? The 4 elements of the 100M Offer Framework
To create a good offer, you need to understand what makes people buy.
People don’t buy products or services. They buy solutions to their problems, benefits for their lives, and emotions that they want to feel.
People buy outcomes, not features.
That’s why you need to craft your offer in a way that shows people what they will get from working with you, not just what you do or how you do it.
One of the best ways to do that is to use the 100M Offer Framework.
The 100M Offer Framework is a simple but powerful tool that helps you create irresistible offers that sell themselves.
It was developed by Alex Hormozi, a serial entrepreneur who has built multiple 8-figure businesses in different industries. He wrote a book called “100M Offers” where he reveals his secrets on how to create offers that generate millions of dollars in sales.
The 100M Offer Framework consists of 4 elements:
- The Mechanism: This is how you deliver the outcome that your customers want. It’s your product or service, but described in a way that focuses on the result, not the process.
- The Hook: This is what grabs your customers’ attention and makes them curious about your offer. It’s usually a headline or a statement that promises a big benefit or solves a big problem.
- The Proof: This is what validates your offer and builds trust with your customers. It’s usually testimonials, case studies, or data that show how your mechanism works and how it has helped other people.
- The Close: This is what motivates your customers to take action and buy your offer. It’s usually a call to action, a scarcity element, or an incentive that creates urgency or removes risk.
By combining these 4 elements, you can create an offer that appeals to your customers’ logic and emotions, and makes them feel like they have to buy from you right now.
How to apply the 100M Offer Framework to your home automation business
Now that you know what makes a good offer, let’s see how you can apply the 100M Offer Framework to your home automation business.
Let’s say you sell smart home devices and installation services. You help homeowners automate their lighting, heating, security, entertainment, and more.
Here’s an example of how you can use the 100M Offer Framework to craft your offer:
- The Mechanism: “We install smart home devices that let you control everything in your house with your voice or smartphone.”
- The Hook: “How to turn your house into a smart home in less than a day without spending thousands of dollars.”
- The Proof: “We have installed over 500 smart homes in the last year and have a 98% customer satisfaction rate. Here are some of the testimonials from our happy clients:”
- “I love my smart home! It’s so convenient and easy to use. I can adjust the temperature, turn on the lights, play music, and more with just a simple command. It’s like having a personal assistant at home.”
- “I was skeptical about smart home devices, but Praesto Marketing changed my mind. They were very professional and efficient. They installed everything in a few hours and showed me how to use it. They also gave me a great deal on the devices and the installation. I highly recommend them.”
- The Close: “If you want to turn your house into a smart home in less than a day without spending thousands of dollars, contact us today. We have a limited-time offer for you: if you book your installation before the end of the month, you’ll get a 20% discount on the devices and the installation. Plus, you’ll get a free smart speaker as a bonus. Don’t miss this opportunity to upgrade your home and your life. Call us now or fill out the form below to get started.”
As you can see, this offer is much more compelling than just saying “We sell and install smart home devices”. It shows the outcome, the benefit, the problem, the solution, the proof, and the urgency.
It makes people want to buy from you.
Conclusion: Take action and get help from Praesto Marketing
Creating a good offer is not easy, but it’s worth it.
A good offer can make your marketing much more effective and profitable.
A good offer can help you stand out from the competition and attract more customers.
A good offer can grow your business and your income.
But you don’t have to do it alone.
At Praesto Marketing, we specialize in helping home automation businesses create and market their offers.
We have the experience, the skills, and the tools to help you craft an offer that sells itself.
We can also help you with your website, your ads, and anything else you need to promote your offer and reach more people.
If you want to take your home automation business to the next level, we can help you.
All you have to do is contact us today and schedule a free consultation with us.
We’ll analyze your current offer and your marketing strategy, and we’ll give you some tips on how to improve them.
We’ll also show you how we can work together to create and market your offer.
There’s no obligation, no pressure, and no risk.
Just a friendly conversation with an expert who can help you grow your business.
So what are you waiting for?
Contact us today and let’s talk about your offer.
Most of the concepts in this blog post are influenced by Alex Hormozi’s book 100m Offers.
You can check it out on Amazon or listen to it for free on Alex’s Podcast on Spotify – The Game
